Banking on Trust. History of the Swiss Bankers' Association's Public Relations Strategies (1912–2002)
Cognome dell'autore
Tipo di ricerca
Dottorato
Stato
laufend/en cours
Cognome del docente
Prof.
Raphaëlle
Ruppen Coutaz
Istituzione
Histoire contemporaine
Luogo
Lausanne
Anno
2025/2026
Abstract
This PhD thesis is aimed at exploring public relations (PR) in banking associations in Switzerland in the twentieth century, so as to unravel their causes, origins, strategies and results. In more...
