Banking on Trust. History of the Swiss Bankers' Association's Public Relations Strategies (1912–2002)
AutorIn Name
Academic writing genre
PhD thesis
Status
laufend/en cours
DozentIn Name
Prof.
Raphaëlle
Ruppen Coutaz
Institution
Histoire contemporaine
Place
Lausanne
Year
2024/2025
Abstract
This PhD thesis is aimed at exploring public relations (PR) in banking associations in Switzerland in the twentieth century, so as to unravel their causes, origins, strategies and results. In more...